Careers in Marketing News

  • Strangest interview questions unveiled
    26/05/2011
    The strangest interview questions of 2010 have been compiled in a list by Glassdoor, proving that even the best sales recruitment candidates need to be ready for the unexpected.
  • Job market 'has grounds for optimism' in 2011
    06/01/2011
    The UK jobs market has grounds for optimism in 2011 as more positions become available, one sector expert has observed.
  • Marketing industry 'is in good health'
    23/12/2010
    The marketing industry is currently in "good health", according to one industry expert, who has noted that this bodes well for people hoping to enter the sector, which includes sales recruitment candidates.
  • Recruiters 'must focus on added value'
    28/09/2010
    It is important that companies in the sales recruitment sector focus on establishing best practice and demonstrating the added value they provide to employers in the sector, one industry body advised.
  • Continuous career development 'is essential'
    02/09/2010
    It is vital that people in sales jobs undergo continuous career development in order to benefit both the company and the workers themselves, it has been claimed.

Goal setting re-examined

Target-setting should be selective rather than rigid to help those in sales jobs achieve their aims most effectively, it has been suggested.

According to Management Today, goal-setting makes achievement measurable but this practice is being re-examined in the current difficult economic climate.

Max Bazerman, a professor at Harvard Business School, told the news provider: "When people focus on a specific stretch goal and fail to perform other valued activities that are needed by the organisation, goals are failing."

Writing for the news provider, Philip Delves Broughton went on to say that the best goals are those that bring out people's best human traits and encourage them to work for good reasons, such as that their job is interesting and valuable, rather than create the fear of failure.

Last month, the Rotman School of Management claimed that those in sales jobs can be put off applying for promotions if these are decided by standardised tests.

For marketing jobs and marketing recruitment services visit www.aaronwalli.co.uk
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Filed: 01-06-2009

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