Careers in Marketing News

Expert: Art of persuasion can be learned

People gearing up for a sales job interview will need the power of persuasion to convince a potential employer that they are the right person for the role and one expert thinks the skill can be learned.

The Guardian's Steve Martin stated that although some people naturally have the power of persuasion he thinks it can also be a learned skill which can give applicants an edge in the interview room.

He said: "The ability to influence and persuade others is not gifted to a chosen few. Persuasion can be learned and researchers who study it have uncovered a set of rules for improving your powers of persuasion and moving people in your direction."

The employment guru added that to persuade, applicants need to admit weaknesses and try to find common ground with interviewers in order to win them over.

Being able to present impressive references from previous employers or clients will help jobseekers get that dream role, according to the Guardian's employment guru Jeremy Bullmore.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Posted by John Oak
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Filed: 03-06-2010

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