Careers in Marketing News

Marketing sector gets ready for staff demand

22 July 2010 15:59:00

People looking for sales jobs in the world of marketing could be set for a positive time, according to one report, which suggests that demand for the workers is set to increase.

Marketing Week reported on recruitment consultancy Aquent's Market Eye paper which found that around half of marketing firms plan to increase their headcount before the end of the year.

In addition, 29 per cent of companies stated that they think their salaries will increase in the next six months, with the positive stats being put down to demand for advertising, design and digital agencies.

Peter Geary, Aquent's UK regional director, told the publication: "Marketing is always one of the first areas to see cuts when budgets are tight, but it seems that firms are beginning to invest in brand awareness again and the jobs market reflects that."

In other marketing news, social media site Bebo is trying to fight back against competitors like Facebook by introducing product-placement themed original content on its site, according to Marketing Week.

For marketing jobs and marketing recruitment services visit www.aaronwallis.co.uk. Aaron Wallis offers a unique recruitment service that includes psychometrics and specialist marketing skills testing tools. Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Posted by Wayne Bly

Anxiety can be a friend for sales jobseekers

20 July 2010 15:59:00

People trying to hunt down their perfect sales jobs need to use the anxiety and stress which come along with having an interview in order to do well, according to one website.

Helium.com reported that being stressed means that people going for an interview will be more motivated to research a company and ensure they are correctly prepared.

"The preparation starts the moment you know you have an interview ... go on the web and research the company. Find out what they produce and where, who do they sell to and how, how big they are and how many offices are there," it stated.

Not being overwhelmed by stress and anxiety was recommended by the website which stated that the feelings need to be turned into a positive in order to do well at interview.

A survey of more than 4,000 workers by Which? found that 26 per cent of employees only "skim read" their contracts after being successful at an interview.

Aaron Wallis are a specialist sales recruitment agency that offers hundreds of sales jobs together with some of the most comprehensive sales tips and career advice available to UK sales professionals.

Posted by Nikki Barrister

Interview blunders can happen to the best

22 June 2010 15:25:31

Putting your brain in gear before speaking might seem like an obvious step at a sales jobs interview, but according to one source, this is not always the case.

AZCentral.com stated that a lot of candidates do all the hard work, secure an interview and then panic when they are asked questions, often answering without thinking their response through.

"Listen to what is being said and asked, digest it and then make sure you have a thoughtful answer to all of the questions. Answer calmly, with conviction and most importantly, don't ramble," it stated.

Other blunders which the website advised against are being negative about current employers, being vague and general with answers, and candidates failing to review and if necessary edit social media sites they are a member of.

The Guardian's employment guru Jeremy Bullmore recently told one reader to ensure he made himself attractive to potential employees by getting as many impressive references as possible and developing his self marketing.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Posted by Nikki Barrister

TEFL can lead to sales jobs skills

16 June 2010 15:55:00

People returning to the UK after time spent abroad could be in a great position to start and succeed in sales jobs, according to an expert, who said getting to know another language and culture can pay dividends in the work place.

Marie Eichler, director and co-founder of Appointments Bilanguage, told the Guardian that for people coming back to the UK, having command of another language can make them a more effective sales person.

"Spend as much time as possible getting to know the culture of the country, possibly doing another job that isn't teaching so you can practice the language. You can also build up commercial knowledge and sales skills that give you an edge when you come to get a job back here," she said.

The Guardian's employment guru Jeremy Bullmore recently said that being able to market yourself well is a key part of being successful in a job search.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Posted by Wayne Bly

Expert: Art of persuasion can be learned

03 June 2010 15:39:26

People gearing up for a sales job interview will need the power of persuasion to convince a potential employer that they are the right person for the role and one expert thinks the skill can be learned.

The Guardian's Steve Martin stated that although some people naturally have the power of persuasion he thinks it can also be a learned skill which can give applicants an edge in the interview room.

He said: "The ability to influence and persuade others is not gifted to a chosen few. Persuasion can be learned and researchers who study it have uncovered a set of rules for improving your powers of persuasion and moving people in your direction."

The employment guru added that to persuade, applicants need to admit weaknesses and try to find common ground with interviewers in order to win them over.

Being able to present impressive references from previous employers or clients will help jobseekers get that dream role, according to the Guardian's employment guru Jeremy Bullmore.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Posted by John Oak

Self marketing is vital for employment success

02 June 2010 15:36:37

Experienced professionals looking for sales jobs need to ensure that they market themselves in the right way so they are as employable as possible, according to an expert.

The Guardian's employment guru Jeremy Bullmore told one reader, who found that his experience was stopping him getting job offers, to ensure he made himself attractive to potential employees by getting as many impressive references as possible.

"Make sure you've obtained as many glowing references from them as you can; they should more than compensate for the absence on your CV of any permanent role in a well-known company," he advised.

The expert also told the reader to hone in on his specific skills when writing a covering letter, which could be a good idea for people looking to get into sales jobs in a certain sector, like medicine or engineering.

When workers do find their perfect sales jobs they will not have to wait long until a pay rise, according to Duncan Brown, director of HR business development at the Institute for Employment Studies, who said that pay freezes are starting to be relaxed.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Posted by John Oak

Mixed media marketing 'is perfect marriage'

17 May 2010 15:57:15

The combination of print and digital mediums could be a perfect marketing marriage, according to an expert, who thinks that the two are both moving forward together.

Liz Love, managing director of Z-CARD Ltd, said that people think paper is a dead medium for marketing, but he believes that digital can help to breathe new life into the format.

People working in sales jobs could soon become familiar with 3D magazine covers and marketing campaigns, according to the expert, who thinks the combination is logical and effective.

"In the last few months, the interactivity has been really developed and that's where the key lies, as it is now becoming like a 3D brochure. It is a phenomenal tool and is a great cache for brands," she said.

Earlier this month, Selfridges revealed two touch-screen window displays that allow shoppers to try on virtual products using augmented reality technology.

Aaron Wallis offer hundreds of sales jobs together with some of the most comprehensive sales tips and career advice available to UK sales jobseekers. Achieve the sales career you deserve.

Posted by Wayne Bly

Forthright approach 'could be the way to get into sales jobs'

19 February 2010 13:04:39

People looking for sales recruitment success should tear up the CV and walk into the managing director's office asking for a job, according to an author.

Chris Pires, writer of Shred Your CV and Find a Job Fast, told the Independent that the book is based on his own personal story of meeting people who were struggling to find employment.

"I got tired of bumping into people who said, 'I went to university for four years and I can't find a job. I sent out 4,000 CVs over the last few years and still nothing'," he said.

Mr Pires added that after finishing university in 2004, he sent hundreds of CVs off, along with applying for positions online without getting anywhere.

He then began going to management events and demanding 15-minute chats with people, making friends with people, before being recommended for his dream job – one which he had not even applied for.

Annie Stevens, a managing partner at ClearRock, recently told CNN.com that enthusiasm is the key to a successful interview.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Posted by Wayne Bly

Online reputation warning given to sales recruitment hopefuls

29 January 2010 16:03:46

Those looking for sales recruitment success have been told that they need to keep a close eye on how their online profile reflects their image.

Recruiter.co.uk reported that new research from Microsoft showed that almost half of human resource managers have chosen not to hire a candidate as a result of a negative online profile.

The data showed that 41 per cent have rejected a candidate, while 64 per cent believe that it is appropriate to consider personal online reputational information while going through the recruitment process.

Microsoft also said that, despite the serious implications of having a negative looking social media profile, only 37 per cent believe that it is their responsibility to look after this.

British sales recruitment hopefuls are more likely to have their online profile checked by human resource departments, ahead of those in Germany and France.

Last week, The Star reported that a South Yorkshire fireman was sacked over alleged abusive comments that he made on a social networking site.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Posted by Wayne Bly

Manager ordered to pay costs after lying on CV

22 December 2009 15:49:54

A senior NHS manager who lied on her CV has been fined £9,600 and given a suspended prison sentence, people hoping for sales recruitment have been told.

PersonnelToday.com reported that Kerrie Devine, of Devon, claimed that she held a degree in human resource management and said she was also part way through a Chartered Institute of Personnel and Development course when she applied for a promotion with the Devon primary care trust.

Exeter Crown Court heard last week how Ms Devine pleaded guilty to six counts of fraud by false representation, with a further 150 hours of unpaid community service also added to her sentence.

Debbie Lloyd, operational fraud manager at the NHS Counter Fraud Service, said: "This positive outcome to our investigation is a reminder that fraud against the NHS can be committed by people in well paid, senior positions. The NHS Counter Fraud Service will impartially investigate all suspicions of fraud and wherever appropriate will pursue prosecutions."

Last month, Sally Bercow, the wife of House of Commons speaker John, faced allegations that she also lied on her CV about Oxford University qualifications.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Posted by Wayne Bly

Thief caught minutes after applying for sales jobs

04 December 2009 10:13:18

A thief was caught stealing tracksuits from a sports shop just moments after handing in his CV.

STV.tv reported that the teenager went into the JJB store in Aberdeen hoping for sales recruitment success and gave a member of staff his CV.

The youth is then understood to have changed into two tracksuits in the locker rooms before fleeing.

Staff spotted the youngster leaving the store and passed his details, which were printed clearly on the CV, onto the police who easily tracked him down.

A source told the source that this was a "brazen attempt" to steal something from the store.

"It's unfortunate for the kid that he left his details before he went. It did not take police long to trace him at all. Perhaps he thought he had a better chance of getting a job if he sported some of JJB's own merchandise at the interview," the representative added.

Jobmob.co.il added that CV mistakes are not uncommon, with one person stating the reason for his three-month gap in employment was to get over the death of his cat.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk

Posted by Wayne Bly

Sales recruitment: Test the water before dressing for an interview

10 September 2009 15:57:20

People looking for sales jobs should do their homework on the dress code of a company they are applying to and make sure they do not go over the top, according to one expert.

Steven Rothberg, of CollegeRecruiter.com, told Examiner.com that candidates wanting to make the right impression when going for sales jobs need to get their attire just right.

He said: "Find out what current employees of the workplace at which you're interviewing typically wear and then dress as they do or slightly more formal."

The recruitment expert added that if the dress code is jeans and T-shirts then a candidate should not wear a suit.

Concluding, Mr Rothberg said that it is important jobseekers are not dressed too formally or too informally as a candidate's clothes could end up being a distraction for an interviewer.

Michael Erwin, a senior career adviser for CareerBuilder.com recently told the Charlotte Observer, that sales jobs candidates should ring a company ahead of an interview to make sure they wear the right clothes.

Aaron Wallis are a specialist sales recruitment agency that offers hundreds of sales jobs together with some of the most comprehensive sales tips and career advice available to UK sales professionals.

Sales jobs need 'intense focus'

03 September 2009 14:03:57

People who want to impress companies when applying for sales jobs need to make sure they are properly prepared, according to one newspaper which added that during the recession being ready is even more important.

The Mirror said that getting a sales job is a job in itself and it highlighted tips given by the Careers Advice Service, which included researching the company and standing out from other candidates.

It stated: "Find out as much as you can about the company you have your interview with. Check out its website to get the lowdown on what it does and how it operates."

The newspaper added that body language is also very important and that candidates should try to avoid fidgeting in their seat and should try to maintain a good level of eye contact.

Michael Erwin, a senior career adviser for CareerBuilder.com, recently told the Charlotte Observer that wearing the right clothes to a sales jobs interview can stand a candidate in good stead.

Aaron Wallis are a specialist sales recruitment agency that offers hundreds of sales jobs together with some of the most comprehensive sales tips and career advice available to UK sales professionals.

Being authentic will help in sales job interviews

12 August 2009 15:58:41

Being genuine and honest in your approach to sales job interviews will help you come across in the best light, according to one expert.

Jim Camp, founder of the Camp Group which provides advice for interviewees, gave Examiner.com his top tips for succeeding when being interviewed and said that getting too anxious beforehand can make candidates perform poorly.

He told the website: "Don't try to impress them with your dress, attitude, or speech. It will backfire. Be honest, direct and authentic. Look decent and be comfortable in your own skin."

Other tips included researching the company, asking direct questions about the position and not coming across as too desperate to secure the position.

James Caan, who appears on the BBC show Dragon's Den, recently told the Telegraph that techniques have changed in sales job interviews and as a result mean that candidates need to be better prepared and more impressive.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Dressing the part can help with sales jobs

04 August 2009 15:50:44

Applicants going for sales jobs should ensure they are wearing the correct attire as interview fashion faux-pas are plentiful, according to one expert.

Ann Israel, who has worked in recruitment for more than 30 years, told Law.com that every little counts at the interview stage especially what candidates wear.

She told the website that: "The job market is so tight right now that the slightest mistake really makes a difference. You want to make certain that you are at your very best on an interview, in every possible way. And that does come down to that first impression."

People applying for sales jobs should avoid dosing themselves in too much perfume or aftershave, according to the recruitment specialist, who said a skirted suit is the best thing to wear for interviews.

Celebrity hairstylist Wendy Iles recently said that choosing the correct hairstyle is important for people wanting to impress at sales jobs interviews.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Sales jobs 'need a strong team ethic'

31 July 2009 15:13:53

People wanting to succeed in sales jobs need to be team players who enjoy meeting people and learning from others, according to one expert.

Ren Kapur, deputy chief executive of the Institute of Sales and Marketing Management, told the Daily Mail about the team-orientated attitude which is needed to do well in a sales jobs.

He told the newspaper: "To be successful you have to want to sell and enjoy meeting people, be a team player and [be] able to learn from others."

The executive added that hard-selling products has gone out of fashion and instead people in sales jobs are encouraged to be customer friendly and less aggressive when trying to get a purchase.

Trying to get temporary sales jobs as a way of seeing if the sector is right for you is something the newspaper highly recommends.

Candidates applying for sales jobs should make sure they do their homework on any company they are applying to, according to the Mirror, which also said work experience is a good way to add to a CV.

Aaron Wallis are a specialist sales recruitment agency that offers hundreds of sales jobs together with some of the most comprehensive sales tips and career advice available to UK sales professionals.

Professionalism is key at interview stage

21 July 2009 06:39:48

Turning off a mobile phone and making the most of previous experience will stand sales jobs applicants in good stead during interviews, according to one expert.

Fred Whelan and Gladys Stone, authors of business advice books, wrote in the Huffington Post about the essentials to succeeding in interviews, which may interest people looking for sales jobs.

They said that basics like turning off a mobile phone can sometimes be forgotten in a stressful interview situation but that potential employees in sales jobs need to make sure they do not make mistakes in order to make a lasting, positive impression.

Speaking about a candidate who answered a phone call in an interview, the pair wrote: "We kept glancing at each other and the cell phone, wondering if it would ring and, if so, whether the young man would actually stop the interview to answer it."

Business mogul James Caan, who appears on the BBC show The Dragon's Den, recently wrote in the Telegraph about the importance of raising the bar when performing in interviews during the economic downturn.

Aaron Wallis are a specialist sales recruitment agency that offers hundreds of sales jobs together with some of the most comprehensive sales tips and career advice available to UK sales professionals.

Expert: A mistake on a CV is one too many

15 July 2009 15:51:24

People applying for sales jobs should make sure they cut out typographical errors, according to one recruitment firm, which said that three-quarters of employers would not consider applicants with more than two mistakes on their CV.

Accounting and finance firm Accountemps revealed that 76 per cent of respondents to its survey said they would rule out mistake-heavy candidates.

The report asked 150 senior executives from some of the world's largest companies about what they found most annoying when reviewing CVs.

Max Messmer, chairman of Accountemps, said: "If you make errors on your application materials, the assumption is you'll make mistakes on the job."

Some of the most common errors included "hope to hear from you, shorty", "have a keen eye for derail" and "I am a rabid typist".

Constantly updating your CV is the best way to make sure it remains accurate and displays your best features, according to the columnist Sathnam Sanghera, writing in the Times.

Aaron Wallis are a specialist sales recruitment agency that offers hundreds of sales jobs together with some of the most comprehensive sales tips and career advice available to UK sales professionals.

Customers and technology 'transforming marketing'

10 June 2009 17:05:19

The marketing sector is entering a new generation thanks to new engagement technology that will allow those in sales jobs to have one-on-one conversations with customers.

According to marketing group Alterian, consumers have switched from being passive observers of brands into active participants who are shaping products thanks to advances in technology.

Michael Fisher, senior vice president for sales and marketing at the company, commented: "We're on the crux of a monumental shift in the marketing industry driven by the customers themselves.

"The agencies and companies that understand how to connect the channels and how they are influencing purchases will succeed."

The organisation went on to say customer engagement marketing techniques means that companies can utilise data to deliver the most relevant message, at the right time and in the correct tone.

Last month, sales performance company Miller Heiman claimed the biggest mistake those in sales jobs can make when faced with the economic downturn is to abandon their client.

For marketing jobs and marketing recruitment services visit www.aaronwallis.co.uk. Aaron Wallis offers a unique recruitment service that includes psychometricsa dn specialist marketing skills testing tools. Aaron Wallis is a leading UK based marketing and sales recruitment agency.

Goal setting re-examined

01 June 2009 17:58:01

Target-setting should be selective rather than rigid to help those in sales jobs achieve their aims most effectively, it has been suggested.

According to Management Today, goal-setting makes achievement measurable but this practice is being re-examined in the current difficult economic climate.

Max Bazerman, a professor at Harvard Business School, told the news provider: "When people focus on a specific stretch goal and fail to perform other valued activities that are needed by the organisation, goals are failing."

Writing for the news provider, Philip Delves Broughton went on to say that the best goals are those that bring out people's best human traits and encourage them to work for good reasons, such as that their job is interesting and valuable, rather than create the fear of failure.

Last month, the Rotman School of Management claimed that those in sales jobs can be put off applying for promotions if these are decided by standardised tests.

For marketing jobs and marketing recruitment services visit www.aaronwalli.co.uk

Marketing vacancies in public sector

13 February 2009 17:47:23

The public sector is experiencing a steady rise in the number of marketing jobs available, it has been claimed.

According to recruitment consultancy Hays, certain skill sets, such as communication roles, are experiencing an increase in demand in the difficult economic climate because there is a greater need for employers to improve levels of employee engagement, drive productivity and push the efficiency agenda.

The company added that the increased job security and range of flexible benefits offered are luring communications professionals away from the private sector.

Matt Anderson, managing director at the company, commented: "Given the intense competition for roles at the moment, jobseekers need to show a strong degree of commercial awareness and be able to communicate with internal and external stakeholders alike."

Research carried out by the organisation indicates 73 per cent of people cite a greater level of job security as the main reason for considering a switch of sectors, followed by an improved work-life balance (59 per cent) and the enhanced benefits on offer in the public sector (37 per cent).

Earlier this week, the Recruitment and Employment Confederation claimed sales recruitment agencies are key resources for those looking at job vacancies due to their knowledge about the sector and the key companies within it.

For marketing jobs and marketing recruitment services visit www.aaronwallis.co.uk

Students 'hone interview technique'

02 February 2009 18:02:23

Year 11 students at a school have been undergoing formal job interview practice to prepare them for securing employment, it has been revealed.

Students at The Petersfield School are working with tutors to complete application forms, create CVs and develop techniques before putting on suits and being interviewed by officers from East Hants district council, councillor Hilary Ayer, two school governors, Bill Pearce from the Kings Arms and Kathy Gunn of careers advisory group Connexions.

Each interview lasted 15 minutes with an evaluation form for immediate feedback on presentation, appearance, posture, attitude and confidence and prizes presented for the best 'jobseekers'.

Paul Harvey, vocational education co-ordinator, said: "No one likes being interviewed, but it is something that you can improve on with practice. This is an ideal opportunity for the students to practise their interview technique."

He added that the project also gave the students the chance to think about themselves and what they have to offer.

Last week, Fiona Coombe, the Recruitment and Employment Confederation's director of professional services, commented that there may be a tendency for more candidates to stretch the truth on their CVs in the difficult economic climate.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk

Firms should 'maintain sales and marketing budgets'

05 January 2009 17:01:20

Businesses are being warned not to cut back on their sales and marketing budgets as a cost-saving exercise in the credit crunch.

The British Chamber of Commerce cautions companies should work on their business plans and concentrate on sales and marketing, which could be good news for those looking for sales executive jobs.

John Dunsmure, managing director at the organisation, says customer service should also be focused on, if firms want to keep hold of their clients.

"This is not the time cut back on your sales and marketing, but to really focus on it. Look at your business plan, identify whether you are on the right track or not." he adds.

Mr Dunsmure states that if change is needed companies should go ahead cautiously and should be sure they are implementing the right measures.

People looking for sales executive jobs have recently been advised to tailor their CV to each application and use keywords effectively to make the document stand out.

David Hurst, managing director of job website Onrec.com, said such methods will improve an applicant's chance of gaining sales jobs.

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Men more likely to lie on CV

06 June 2008 11:00:45

Men are twice as likely to lie on their CV as women are, a new survey has found.

According to research by Experian, male sales jobs employees are more likely to provide inaccurate information on their CV and risk being found out a fraud.

Men are also less likely to be concerned about presentation mistakes on their CV.

More than two thirds claim that they do not check their CV for mistakes before sending it to their employer.

Kirk Fletcher, managing director of Experian's automotive division, explained that it is becoming increasingly important to "attract and retain the right employees" for sales jobs.

He said: "A lie on a CV could be something as simple as an exaggerated qualification, but with the growing issue of insider fraud in UK organisations, it could be hiding something far worse.

"There can be serious implications for anyone who employs a person without checking their background."

The survey also found that more than one in ten respondents knew someone that had misused customer data, while nine per cent knew someone that had embezzled funds.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk

Arrogance is an interview blunder, research shows

29 May 2008 15:57:26

Appearing arrogant at an interview is one of the biggest mistakes made by candidates, according to a recent survey.

Just under half (49 per cent) of hiring managers polled as part of the CareerBuilder.co.uk survey claimed arrogance had put them off a candidate in interview.

A further 44 per cent noted that those applying for sales jobs and other positions had mistakenly spoken negatively about a previous employer.

However the biggest blunder by candidates, noted by 62 per cent of managers, was being disinterested.

Meanwhile, some of the funniest interview blunders were a candidate giving the impression of having murdered their husband and performing magic tricks.

Managing director of CareerBuilder.co.uk, Tony Roy, remarks that candidates should try to be "well-informed" about the company and "always maintain a professional demeanor".

He added: "If a candidate is too negative, is not prepared for the interview or is easily flustered, it usually reflects poorly on the candidate's abilities."

A recent survey by the Recruitment and Employment Confederation found that inaccurate personal details and misspelling their own name on CVs was also a major concern among employers.

For CV hints and interview advice together with one of the largest information portals available to UK sales jobseekers visit www.aaronwallis.co.uk